20 Jan, 2025
Unlocking Fundraising Potential with Market Mix Modelling Market Mix Modelling (MMM) is a powerful technique designed to identify and quantify the effects of various drivers on key performance indicators (KPIs). For charities, MMM provides invaluable insights into...
10 Jan, 2025
New Year, New KPIs: Setting the foundations for fundraising success As we already enter the second week of the new year, many of us will have embraced the idea of a “New Year, New Me.” , (and potentially already let it slide). It’s a time filled with...
3 Jul, 2024
Campaign Reports are now Live! We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign...
11 Apr, 2024
Unlocking the Power of Supporter Engagement with Apteco Marketing Software and Sequoia In the world of fundraising, staying ahead of the game requires more than just dedication — it demands strategic and data-driven approaches, that can feed in to simple but effective...
1 Mar, 2024
The Importance of Size (file size, that is) While income is frequently regarded as the cornerstone of fundraising reports, and of course it is absolutely vital, focusing purely on revenue can be shortsighted and hide some of the important underlying dynamics that are...
