Sequoia White Papers
Feature- and fact-rich papers on key topics for fundraisers. Download for FREE!
The Prompting Playbook
Download Sequoia's FREE 29-page PDF guide, The Prompting Playbook. Prompts are powerful tools because they encourage people to give, a view supported by extensive research and fundraising literature. People are far more likely to give to charity if they are asked to...
Optimising your Campaign Response
Download Sequoia's FREE 25-page PDF guide to Optimising your Campaign Response. Including sections on Determining Objectives, Segmentation, Channel, Prompt, Messaging and Implementation, our comprehensive guide is something that no fundraising or marketing...
Optimising Engagement Through Data – Membership Insights
Download Sequoia's FREE 18-page PDF guide to Optimising Engagement Through Data – Membership Insights. With sections covering Why Data Matters, What You Should Measure, Modelling the Future, Communications, Storytelling with Data and Essential Membership Maths, this...