Marketing Automation

As well as helping you understand your supporters and members and how to engage with them, Sequoia can also provide you with the solutions to make this happen. Coupled with our insight and models, an efficient approach to campaign management can simplify and optimise your audience selections and create automated journeys for the ultimate engagement experience.

Apteco logo colour

Apteco is a comprehensive software solution designed to maximise your marketing activities. With its three core components, FastStats, PeopleStage and Orbit, it provides everything you need to nurture and grow your customer base, enhance audience engagement, and reduce manual intervention in your planned activities.

Sequoia’s team of experts will guide you in harnessing the full power of the software, ensuring a seamless implementation process. Drawing from over twenty five years of experience working with Apteco, our solutions team will share invaluable tips and best practices to help you maximise the benefits. Additionally, our data engineering team will streamline and optimise your data flows, ensuring efficiency at every step.

We understand that each organisation is unique, and we will work closely with you to implement the best solution tailored to your specific needs. Combining this with continued support  ensures you can deliver appropriate and timely communications to your key audiences in the most effective way.


Apteco FastStats, the original analysis component of the software suite, offers a user-friendly interface with drag and drop functionality and powerful interactive visualisations. It enables quick and effective insights into your database, allowing you to extract valuable information for data-driven decision-making. With its powerful modules, you can dive deeper into behavioural and transactional analysis, uncovering new opportunities, patterns, and actionable insights from your data.

Speedometer iconSpeed of results

ease of use iconEasy to use

Venn diagram iconActionable insights

Audience segmentation iconAudience segmentation

Data manipulation iconData manipulation and aggregation

prediction iconPredictive modelling

Apteco PeopleStage logo


Apteco PeopleStage is a multi-channel, hyper-personalised campaign delivery platform. Building upon the insights derived from Apteco FastStats, PeopleStage empowers you to create timely, personalised, event or trigger-driven marketing campaigns. By focusing on any specific audience and their actions, PeopleStage ensures an optimal communication experience, driving interaction and engagement. The platform’s extra insights and automated intelligence capabilities assist in promoting the most likely next actions, adapting content choices, prioritising campaigns, and optimising individual preferences.

intray iconAutomated campaign management

wristwatch icon orangeNear real-time results

audience icon orangeHighly personalised campaigns

choices icon orangeMaximising omni-channel strategies and integrations

both ways arrows icon orangeDriving push and pull digital strategies

thinking icon orangeAutomated alternatives

Apteco Orbit logo


Apteco Orbit allows you to share dashboards across your organisation, fostering data curiosity and highlighting key insights. With Orbit, you can select segments from online visualisations and seamlessly integrate them into campaigns. Real-time monitoring of PeopleStage campaign results can be done from any device, enabling you to stay informed and make data-driven decisions.

start to finish icon blueEnd-to-end actionable marketing insights platform

storytelling iconStorytelling with data

people progress iconAudience creation and campaign execution

presentation iconInteractive dashboards

CCTV iconCampaign monitoring

web access iconAccess via any modern web browser on any device

Get in touch to find out more about Sequoia

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