Sequoia blog
Latest thoughts from Sequoia – we hope you find them useful. We’ll be posting more pieces soon.
Press Release – Battersea appoint Sequoia as data partner
Battersea appoint Sequoia to transform data insights and drive fundraising success Battersea Dogs and Cats Home, one of the UK’s leading animal welfare charities, has announced a strategic partnership with Sequoia Insights, a leading data agency, to support the...
Unlocking Fundraising Potential with Market Mix Modelling
Unlocking Fundraising Potential with Market Mix ModellingMarket Mix Modelling (MMM) is a powerful technique designed to identify and quantify the effects of various drivers on key performance indicators (KPIs). For charities, MMM provides invaluable insights into what...
New Year, New…KPIs
New Year, New KPIs: Setting the foundations for fundraising success As we already enter the second week of the new year, many of us will have embraced the idea of a "New Year, New Me." , (and potentially already let it slide). It’s a time filled with promise,...
Campaign Reports are now Live!
Campaign Reports are now Live! We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign...
Apteco for Charities
Unlocking the Power of Supporter Engagement with Apteco Marketing Software and SequoiaIn the world of fundraising, staying ahead of the game requires more than just dedication — it demands strategic and data-driven approaches, that can feed in to simple but effective...
The Importance of File Size
The Importance of Size (file size, that is) While income is frequently regarded as the cornerstone of fundraising reports, and of course it is absolutely vital, focusing purely on revenue can be shortsighted and hide some of the important underlying dynamics that are...
Why quality data reporting is so important
Why Quality Data Reporting is so Important In a world where data has grown in importance and abundance in recent years there are still blindspots in some organisations where reports, and more importantly reliable reports, are not easily accessible. It’s true to say...
The Power of Supporter Journeys: Benefits and Challenges
The Power of Supporter Journeys: Benefits and Challenges At Sequoia, we have invested time and effort in creating our Engagement Scorecard, a simple and easy way to understand how well-engaged your supporters are. This is a great way to measure and track this metric,...
Why measure Supporter Engagement?
Why measure Supporter Engagement? Last month we launched our Engagement Scorecard and described the four dimensions that drive the overall score. So why do we think this is so important? Tracking engagement will help you understand areas of strength and weakness...
We don’t use Orbit
“We don't use Orbit” It’s a phrase we sometimes hear from Apteco end users who have tried to create new dashboards within Orbit, one which immediately pricks ears up at Sequoia, and one which we’d love to help users overcome. In this blog we will outline some of the...