charity giving montage page header image

Sequoia blog

Latest thoughts from Sequoia – we hope you find them useful. We’ll be posting more pieces soon.

 

Apteco for Charities

Apteco for Charities

Unlocking the Power of Supporter Engagement with Apteco Marketing Software and SequoiaIn the world of fundraising, staying ahead of the game requires more than just dedication — it demands strategic and data-driven approaches, that can feed in to simple but effective...

The Importance of File Size

The Importance of File Size

The Importance of Size (file size, that is) While income is frequently regarded as the cornerstone of fundraising reports, and of course it is absolutely vital, focusing purely on revenue can be shortsighted and hide some of the important underlying dynamics that are...

Why quality data reporting is so important

Why quality data reporting is so important

Why Quality Data Reporting is so Important In a world where data has grown in importance and abundance in recent years there are still blindspots in some organisations where reports, and more importantly reliable reports, are not easily accessible. It’s true to say...

Why measure Supporter Engagement?

Why measure Supporter Engagement?

Why measure Supporter Engagement? Last month we launched our Engagement Scorecard and described the four dimensions that drive the overall score. So why do we think this is so important? Tracking engagement will help you understand areas of strength and weakness...

We don’t use Orbit

We don’t use Orbit

“We don't use Orbit” It’s a phrase we sometimes hear from Apteco end users who have tried to create new dashboards within Orbit, one which immediately pricks ears up at Sequoia, and one which we’d love to help users overcome. In this blog we will outline some of the...

Sequoia Engagement Scorecard

Sequoia Engagement Scorecard

Why is Engagement important? In recent times, supporter engagement has taken centre stage in fundraising discussions, emerging as the 'hot topic’ and it is one that we at Sequoia have seen (and been involved in) many projects commissioned to define and create a single...