Sequoia blog
Latest thoughts from Sequoia – we hope you find them useful.
Why does the Cats Protection and Dogs Trust collaboration make sense for Event Fundraising?
The Dogs Trust and Cats Protection Jingle Paws collab is one of the most interesting things I've seen in fundraising for a while. I like it because I think it tries to tackle a challenge that animal charities have with events fundraising. It's been a few years since I...
The spreadsheet you daren’t touch…
A few weeks ago I co-presented a conference talk with Prostate Cancer UK on income forecasting. We opened with a show of hands. Who has a file called something like Income_Forecast_FINAL_v7_DO NOT EDIT.xls? Read-only, full of hard-coded fixes nobody remembers adding,...
Have you found your Janets?
I recently joined Lesley Pinder, supporter experience extraordinaire, for a webinar hosted by WoodsValldata. We talked about what happens after the letter drops, and my bit was on how data can shape the supporter experience, not just the selection. I started with...
Making Direct Mail Work Harder: It’s About More Than Who You Mail
The latest CAF UK Giving Report makes for sobering reading. With six million fewer donors than a decade ago, every fundraising channel has to work harder than ever. I recently had the pleasure of joining a webinar hosted by Woods Valldata alongside Helen Halahan, John...
2026 predictions
Predictions for Fundraising and Insights in 2026 As we step into 2026, the fundraising landscape continues to evolve. The pressures of rising costs, shifting donor behaviours, and AI advancement are shifting how charities connect with supporters. Here are some of our...
Resilience, Relationships and Results: Our 2025 Reflections
Resilience, Relationships and Results: Our 2025 Reflections As 2025 comes to a close, it’s been another year shaped by change and challenge across the sector. Despite this, one constant remains: a shared commitment to learning, collaboration and improving outcomes for...
Why Forecasts Matter More Than Ever
Why Forecasts Matter More Than Ever Written by Andrew SargentFor many charities, investment decisions still sit within guardrails that were set years ago. Breakeven by year 3. Or a 1.5 ROI by year 5. I remember when those rules of thumb worked. I’d regularly see...
Acquisition – What do you need to know?
Acquisition - what do you need to know? Written by Jon KellyAs I have previously noted, one of the big themes across the charity sector that I am hearing these days is the challenge of acquiring new donors. Whilst this has of course always been a challenge it does...
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier We love a bit of predictive modelling, and Dataro are one of the front-runners in making it accessible and affordable for the whole sector. Their latest developments show an exciting evolution, not just...
Press Release – Battersea appoint Sequoia as data partner
Battersea appoint Sequoia to transform data insights and drive fundraising success Battersea Dogs and Cats Home, one of the UK’s leading animal welfare charities, has announced a strategic partnership with Sequoia Insights, a leading data agency, to support the...