Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier

Smarter Audience Identification for Philanthropy Teams

One of the most exciting recent additions is Dataro’s audience identification tool. This feature automatically flags key donors to fundraising teams via a weekly email based on criteria like giving thresholds or mid-value model scores. There have been various reports recently highlighting the opportunity charities have with higher value givers, and this is a tool that could really support that.

For philanthropy teams, this is a potential game-changer. Rather than relying on retrospective analysis, fundraisers can now identify and engage potential major donors in real time.

New models Offering New Opportunities

Dataro’s new predictive models, including ‘First Gift’ and ‘Interests’, are designed to help charities better understand which new supporters are most likely to become long-term donors, and what topics are most likely to resonate.

These models open up exciting possibilities for deepening donor engagement from the start. And while some charities may worry about whether they have the right data to power these models, testing them could unlock value from audiences that haven’t been considered before.

Taking Action Within the Platform

Perhaps the biggest shift in Dataro’s offering is the ability to not only create insight-led audiences, but to activate them directly via email, Google, or Meta ads all from within the same platform.

For smaller charities particularly, this streamlined execution saves time, removes complexity, and ensures insights can be acted on immediately.

A Platform Evolving in the Right Direction

Dataro is evolving into something even more valuable: a platform that doesn’t just predict what to do but also helps charities do it. And that’s exciting.

With tools for smarter donor identification, new models for deepening engagement, and in-platform campaign execution, Dataro is helping charities get closer to their supporters and do so with greater efficiency and impact.

Making the Most of it

But innovation and affordability is only part of the equation, success comes from turning predictions into action. While having Dataro provides you with a great suite of tools and models it doesn’t guarantee insight and success,

That’s where Sequoia comes in. We support charities in making the most of tools like Dataro by helping you assess and apply the insights they deliver. We offer independent, actionable guidance that ensures your investment generates the most benefit and delivers real-world fundraising results.

So, if you are struggling to understand why the platform is recommending certain campaign sizes or what to do with some of the new models then we’re here to help. We work directly with Dataro data to help fundraising teams breakdown what it is telling you, allowing you to focus on the moments and supporters that matter most.