Campaign Reports are now Live!
We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign effectiveness and supporter engagement. Our new Campaign Reports are designed to provide a comprehensive view of your fundraising performance, offering an invaluable resource for optimising your strategies and achieving your goals.
Why your organisation will benefit from Campaign Response reports
In today’s competitive landscape, understanding the intricacies of your campaign performance is essential. Our Campaign Reports offer a suite of features that deliver critical insights, enabling your organisation to make informed decisions and enhance your outreach efforts. Here’s what you can expect:
Campaign Dashboard
The Campaign Dashboard is your one-stop-shop for all the key metrics related to your campaigns. It provides a holistic view of performance, consolidating vital data points into an intuitive and easy-to-navigate interface. This feature ensures you have quick access to the information that matters most, helping you to stay on top of your campaigns’ progress at a glance.
Responses Report
The Responses Report delves deeper into the details of your campaign responses, segmented by a whole host of different variables. This granular view allows you to understand which segments of your audience are most engaged, and tailor your future campaigns accordingly. By identifying patterns and trends in responses, you can refine your targeting and improve overall engagement.
Return on Investment (ROI) report
Our ROI report provides a clear picture of the return generated by each campaign. This crucial metric helps you evaluate the financial effectiveness of your efforts, ensuring that your resources are being utilised efficiently. Understanding the ROI of each campaign allows you to allocate your budget more strategically and prioritise high-impact initiatives, inline with your fundraising strategy.
Communication Report
The communication insights section breaks down your outbound communication efforts by key variables, helping you track and manage your interactions with supporters. This report highlights how different segments are being engaged and can reveal opportunities to optimise your communication strategy.
Communication Overview report
The Communication Overview compares where your efforts are concentrated against where responses are being generated and shows you which supporters are engaging most across your programme. This comparative analysis helps identify any gaps or mismatches in your strategy, allowing you to adjust your approach to maximise response rates.
Crossover report
The Crossover Report identifies which other campaigns supporters are being included in or responding to. This report is essential for understanding the interplay between different campaigns and ensuring a cohesive strategy that avoids over-saturation and redundancy.
Contactability report
Understanding how to reach your supporters is key to successful engagement. The Contactability View provides insights into the channels through which you can contact your supporters. Whether it’s email, phone, or post, this feature helps you determine the most effective ways to connect with your audience.