14 Aug, 2025
Acquisition – what do you need to know? Written by Jon Kelly As I have previously noted, one of the big themes across the charity sector that I am hearing these days is the challenge of acquiring new donors. Whilst this has of course always been a challenge it...
30 Jul, 2025
Unlocking DRTV Performance: Focus Ireland’s Data-Driven Approach to TV Attribution Introduction For Christmas 2024, Focus Ireland launched a fully integrated fundraising campaign across TV, Digital, Direct Mail, Email, and other channels. While the campaign was a...
15 May, 2025
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier We love a bit of predictive modelling, and Dataro are one of the front-runners in making it accessible and affordable for the whole sector. Their latest developments show an exciting evolution, not just...
6 May, 2025
Case Study: Driving Growth in the Active Cash File St John of God Foundation (SJOG) had been experiencing a decline in donor volumes and engagement which was leading to a drop in overall fundraising income, a challenge faced by many charitable organisations. To...
20 Mar, 2025
Case Study: Online Reporting Portal for About Loyalty’s Chase Index About Loyalty offers services to charities to help them understand, improve and track their supporter experience. They do this by conducting research surveys which assess their supporters’ levels of...
