20 Oct, 2025
Supporting Swim England’s website transition with robust data reporting Background Swim England, the national governing body for swimming in England, has worked with Sequoia on a variety of projects. With an ongoing need for strong business intelligence (BI) and...
15 Sep, 2025
Why Forecasts Matter More Than Ever Written by Andrew Sargent For many charities, investment decisions still sit within guardrails that were set years ago. Breakeven by year 3. Or a 1.5 ROI by year 5. I remember when those rules of thumb worked. I’d regularly see...
14 Aug, 2025
Acquisition – what do you need to know? Written by Jon Kelly As I have previously noted, one of the big themes across the charity sector that I am hearing these days is the challenge of acquiring new donors. Whilst this has of course always been a challenge it...
30 Jul, 2025
Unlocking DRTV Performance: Focus Ireland’s Data-Driven Approach to TV Attribution Introduction For Christmas 2024, Focus Ireland launched a fully integrated fundraising campaign across TV, Digital, Direct Mail, Email, and other channels. While the campaign was a...
15 May, 2025
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier We love a bit of predictive modelling, and Dataro are one of the front-runners in making it accessible and affordable for the whole sector. Their latest developments show an exciting evolution, not just...
