The Power of Apteco Marketing Software

Apteco Marketing Software continues to be a market leader across numerous sectors in the marketing automation and analysis world. It is a robust and versatile platform designed to empower organisations to retain and grow the supporter base through data-driven decisions and actions. With its intuitive interface, powerful features, and lightning fast performance, it streamlines marketing efforts, enabling you to connect with your supporters on a more personalised level.

Personalised Supporter Journeys

Apteco allows you to create highly targeted and personalised supporter journeys, from initial welcome programmes through to lapsing reactivation and everything in between. Tailor communication based on supporter preferences, behaviours, and engagement history, ensuring that every interaction resonates with your audience with the right message on the right channel at the right time.

Trigger-based Communications

Create journeys that react to both the actions of supporters and also defined moments in their life cycle – perhaps an upgrade in their regular gift, an event sign-up, an upcoming anniversary or milestone in their association with you. Once the journey is set up, the management of the outbound communication and channel is managed by the software so you never miss an opportunity to engage with the supporter appropriately.

Multi-Channel Campaign Management

Seamlessly execute multi-channel campaigns across mail, email, social media, and other platforms. Apteco simplifies the process, providing a central location to both manage and analyse your campaigns, fostering consistent and effective communication.

Near Real-Time Data

Harness the power of near real-time data alongside batch-updated sources to make informed decisions (whether as part of analytical output or automated journeys), predict response, segment supporters, and even personalise web site interactions. Apteco’s toolset provide a comprehensive view of supporter behaviour, enabling you to adapt and optimise your strategies on the fly based on all available information.

Integrated Email

As well as providing integration with a number of email service providers, giving choice and flexibility to users, Apteco software also provides the option to use embedded email creation alongside the long available broadcast capabilities.  Users can author, proof, test and execute elegant email creatives in one-off or automated ongoing communications from the same single platform, all whilst benefitting from the outstanding data visualisation, engineering, and campaign/journey capabilities which Apteco have always been known for.

Elevating Insights with Sequoia

With Sequoia we can take the capabilities of Apteco Marketing Software to the next level. As a data insight agency, we specialise in transforming raw data into actionable strategies. Having worked with Apteco Marketing Software for over 20 years, the knowledge and understanding of how to get the best results from the software is unparalleled.

Expert Data Analysis

We have a team of data experts who will dive deep into your data. By identifying trends, patterns, and potential areas for improvement, we can help to ensure that every decision is backed by thorough analysis and surfaced within the software. This will enable you to manage campaigns, build informed supporter journeys and also have access to comprehensive dashboards to monitor your key performance indicators.

Customised Implementation

No two charities are the same, and at Sequoia we understand that. We will work closely with you to customise the implementation of Apteco Marketing Software, aligning it with your unique goals and challenges.

Ongoing Support and Training