Battersea appoint Sequoia to transform data insights and drive fundraising success

Nurture supporter journey
Battersea Dogs and Cats Home, one of the UK’s leading animal welfare charities, has announced a strategic partnership with Sequoia Insights, a leading data agency, to support the delivery of its ambitious five-year organisational strategy. Together, they aim to empower Battersea’s Income Generation team to maximise supporter engagement, diversify funding sources, and ensure sustainable growth, all underpinned by robust data insights.

Sequoia will provide essential expertise maintain business as usual fundraising while advancing strategic goals. The partnership will see Sequoia working closely with Battersea to:

 

    • Develop a prioritised roadmap for analysis projects, enabling focus on high-impact opportunities and improving the data culture.
    • Deliver actionable insights that enhance fundraising performance and deepen supporter realtionships.
    • Establish sustainable reporting tools, ensuring internal teams are empowered for long-term success.

Jon Kelly, Managing Director of Sequoia shared his thoughts on the partnership:

“We’re excited about this opportunity to be partnering with Battersea, and helping them drive their mission and ambitions. From our first conversations, it was clear that we share a strong synergy in our focus on collaboration and creating meaningful impact. We look forward to working closely with the team to help them deliver transformational data insights and solutions that will help achieve their fundraising goals.”

Peta Walmsley, Interim Head of Public Fundraising at Battersea said:

“From the start, Sequoia have been fully in step with our vision to unlock data challenges and build data maturity within our organisation. This work represents a pivotal step forward for Battersea—not only strengthening how we harness data to make better decisions and identify opportunities but also creating a culture of curiosity and confidence around data that empowers our teams to do more.

Sequoia’s steady expertise and understanding of our goals have already made a real impact, and together we’re building the tools and insights that will allow us to be there for every dog and cat who needs us—now and in the future. We’re excited about what’s ahead.”

 

Leading the project will be Andrew Sargent, Sequoia’s Lead Analyst, who will work closely with the Income Generation team. Sequoia brings a wealth of experience helping organisations structure, analyse, and use data to great effect. Their commitment to ongoing collaboration and support ensures clients not only achieve success but also build internal confidence and capability. With Sequoia’s expertise, Battersea is poised to enhance its data-driven strategies and deliver even greater impact for the animals that depend on them.

 

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