Sequoia blog
Latest thoughts from Sequoia – we hope you find them useful. We’ll be posting more pieces soon.
Why Forecasts Matter More Than Ever
Why Forecasts Matter More Than Ever Written by Andrew SargentFor many charities, investment decisions still sit within guardrails that were set years ago. Breakeven by year 3. Or a 1.5 ROI by year 5. I remember when those rules of thumb worked. I’d regularly see...
Acquisition – What do you need to know?
Acquisition - what do you need to know? Written by Jon KellyAs I have previously noted, one of the big themes across the charity sector that I am hearing these days is the challenge of acquiring new donors. Whilst this has of course always been a challenge it does...
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier We love a bit of predictive modelling, and Dataro are one of the front-runners in making it accessible and affordable for the whole sector. Their latest developments show an exciting evolution, not just...
Press Release – Battersea appoint Sequoia as data partner
Battersea appoint Sequoia to transform data insights and drive fundraising success Battersea Dogs and Cats Home, one of the UK’s leading animal welfare charities, has announced a strategic partnership with Sequoia Insights, a leading data agency, to support the...
Unlocking Fundraising Potential with Market Mix Modelling
Unlocking Fundraising Potential with Market Mix ModellingMarket Mix Modelling (MMM) is a powerful technique designed to identify and quantify the effects of various drivers on key performance indicators (KPIs). For charities, MMM provides invaluable insights into what...
New Year, New…KPIs
New Year, New KPIs: Setting the foundations for fundraising success As we already enter the second week of the new year, many of us will have embraced the idea of a "New Year, New Me." , (and potentially already let it slide). It’s a time filled with promise,...
Campaign Reports are now Live!
Campaign Reports are now Live! We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign...
Apteco for Charities
Unlocking the Power of Supporter Engagement with Apteco Marketing Software and SequoiaIn the world of fundraising, staying ahead of the game requires more than just dedication — it demands strategic and data-driven approaches, that can feed in to simple but effective...
The Importance of File Size
The Importance of Size (file size, that is) While income is frequently regarded as the cornerstone of fundraising reports, and of course it is absolutely vital, focusing purely on revenue can be shortsighted and hide some of the important underlying dynamics that are...
Why quality data reporting is so important
Why Quality Data Reporting is so Important In a world where data has grown in importance and abundance in recent years there are still blindspots in some organisations where reports, and more importantly reliable reports, are not easily accessible. It’s true to say...