Building Your Data Foundations

Building Your Data Foundations This whitepaper explains why leading fundraising organisations are investing in data warehouses as the foundation for their reporting strategy. You’ll discover: The four-layer architecture that transforms raw CRM data into...

Sequoia Standards Regular Giving Report Q4 2025

We’re excited to share our newly developed Sequoia Standards Report, providing essential benchmarking data for the charity sector’s regular giving programmes. This isn’t just another sector benchmark. Sequoia Standards goes a step further, diving into the drivers...

Resilience, Relationships and Results: Our 2025 Reflections

Resilience, Relationships and Results: Our 2025 Reflections As 2025 comes to a close, it’s been another year shaped by change and challenge across the sector. Despite this, one constant remains: a shared commitment to learning, collaboration and improving outcomes for...

Why Forecasts Matter More Than Ever

Why Forecasts Matter More Than Ever Written by Andrew Sargent For many charities, investment decisions still sit within guardrails that were set years ago. Breakeven by year 3. Or a 1.5 ROI by year 5. I remember when those rules of thumb worked. I’d regularly see...

Acquisition – What do you need to know?

Acquisition – what do you need to know? Written by Jon Kelly As I have previously noted, one of the big themes across the charity sector that I am hearing these days is the challenge of acquiring new donors. Whilst this has of course always been a challenge it...