6 Nov, 2024
Download Sequoia’s FREE 29-page PDF guide, The Prompting Playbook. Prompts are powerful tools because they encourage people to give, a view supported by extensive research and fundraising literature. People are far more likely to give to charity if they are...
2 Jul, 2024
Download Sequoia’s FREE 25-page PDF guide to Optimising your Campaign Response. Including sections on Determining Objectives, Segmentation, Channel, Prompt, Messaging and Implementation, our comprehensive guide is something that no fundraising or marketing...
1 Jul, 2024
Download Sequoia’s FREE 18-page PDF guide to Optimising Engagement Through Data – Membership Insights. With sections covering Why Data Matters, What You Should Measure, Modelling the Future, Communications, Storytelling with Data and Essential Membership Maths,...