15 Sep, 2025
Why Forecasts Matter More Than Ever Written by Andrew Sargent For many charities, investment decisions still sit within guardrails that were set years ago. Breakeven by year 3. Or a 1.5 ROI by year 5. I remember when those rules of thumb worked. I’d regularly see...
14 Aug, 2025
Acquisition – what do you need to know? Written by Jon Kelly As I have previously noted, one of the big themes across the charity sector that I am hearing these days is the challenge of acquiring new donors. Whilst this has of course always been a challenge it...
15 May, 2025
Dataro’s Expanding Offering: Smarter Fundraising Just Got Easier We love a bit of predictive modelling, and Dataro are one of the front-runners in making it accessible and affordable for the whole sector. Their latest developments show an exciting evolution, not just...
4 Feb, 2025
Battersea appoint Sequoia to transform data insights and drive fundraising success Battersea Dogs and Cats Home, one of the UK’s leading animal welfare charities, has announced a strategic partnership with Sequoia Insights, a leading data agency, to support the...
20 Jan, 2025
Unlocking Fundraising Potential with Market Mix Modelling Market Mix Modelling (MMM) is a powerful technique designed to identify and quantify the effects of various drivers on key performance indicators (KPIs). For charities, MMM provides invaluable insights into...
10 Jan, 2025
New Year, New KPIs: Setting the foundations for fundraising success As we already enter the second week of the new year, many of us will have embraced the idea of a “New Year, New Me.” , (and potentially already let it slide). It’s a time filled with...
