16 Jul, 2026
Creating a Single View of Supporter Value for Battersea The Challenge Battersea lacked a single, trusted definition of supporter value. Different teams measured success in different ways, making it difficult to understand which activities genuinely drove...
20 Nov, 2025
Building an Insight-Driven Culture with NHS Charities Together Background NHS Charities Together (NHSCT) experienced rapid growth during the COVID-19 pandemic. Alongside this growth came a surge in supporter numbers and income, creating both opportunities and...
20 Oct, 2025
Supporting Swim England’s website transition with robust data reporting Background Swim England, the national governing body for swimming in England, has worked with Sequoia on a variety of projects. With an ongoing need for strong business intelligence (BI) and...
30 Jul, 2025
Unlocking DRTV Performance: Focus Ireland’s Data-Driven Approach to TV Attribution Introduction For Christmas 2024, Focus Ireland launched a fully integrated fundraising campaign across TV, Digital, Direct Mail, Email, and other channels. While the campaign was a...
6 May, 2025
Case Study: Driving Growth in the Active Cash File St John of God Foundation (SJOG) had been experiencing a decline in donor volumes and engagement which was leading to a drop in overall fundraising income, a challenge faced by many charitable organisations. To...
20 Mar, 2025
Case Study: Online Reporting Portal for About Loyalty’s Chase Index About Loyalty offers services to charities to help them understand, improve and track their supporter experience. They do this by conducting research surveys which assess their supporters’ levels of...
