The Importance of File Size

The Importance of Size (file size, that is)  While income is frequently regarded as the cornerstone of fundraising reports, and of course it is absolutely vital, focusing purely on revenue can be shortsighted and hide some of the important underlying dynamics that are...

Why quality data reporting is so important

Why Quality Data Reporting is so Important In a world where data has grown in importance and abundance in recent years there are still blindspots in some organisations where reports, and more importantly reliable reports, are not easily accessible. It’s true to say...

The Power of Supporter Journeys: Benefits and Challenges

The Power of Supporter Journeys: Benefits and Challenges At Sequoia, we have invested time and effort in creating our Engagement Scorecard, a simple and easy way to understand how well-engaged your supporters are. This is a great way to measure and track this metric,...

Why measure Supporter Engagement?

Why measure Supporter Engagement? Last month we launched our Engagement Scorecard and described the four dimensions that drive the overall score. So why do we think this is so important? Tracking engagement will help you understand areas of strength and weakness...

We don’t use Orbit

“We don’t use Orbit” It’s a phrase we sometimes hear from Apteco end users who have tried to create new dashboards within Orbit, one which immediately pricks ears up at Sequoia, and one which we’d love to help users overcome. In this blog we will outline some of...

Sequoia Engagement Scorecard

Why is Engagement important? In recent times, supporter engagement has taken centre stage in fundraising discussions, emerging as the ‘hot topic’ and it is one that we at Sequoia have seen (and been involved in) many projects commissioned to define and create a...