2026 predictions

Predictions for Fundraising and Insights in 2026 As we step into 2026, the fundraising landscape continues to evolve. The pressures of rising costs, shifting donor behaviours, and AI advancement are shifting how charities connect with supporters. Here are some of our...

Resilience, Relationships and Results: Our 2025 Reflections

Resilience, Relationships and Results: Our 2025 Reflections As 2025 comes to a close, it’s been another year shaped by change and challenge across the sector. Despite this, one constant remains: a shared commitment to learning, collaboration and improving outcomes for...

Building an Insight-Driven Culture with NHS Charities Together

Building an Insight-Driven Culture with NHS Charities Together Background NHS Charities Together (NHSCT) experienced rapid growth during the COVID-19 pandemic. Alongside this growth came a surge in supporter numbers and income, creating both opportunities and...

Why Forecasts Matter More Than Ever

Why Forecasts Matter More Than Ever Written by Andrew Sargent For many charities, investment decisions still sit within guardrails that were set years ago. Breakeven by year 3. Or a 1.5 ROI by year 5. I remember when those rules of thumb worked. I’d regularly see...