Making Direct Mail Work Harder: It’s About More Than Who You Mail

The latest CAF UK Giving Report makes for sobering reading. With six million fewer donors than a decade ago, every fundraising channel has to work harder than ever. I recently had the pleasure of joining a webinar hosted by Woods Valldata alongside Helen Halahan, John...

Combining Supporter Experience and Supporter Value

Creating a Single View of Supporter Value for Battersea   The Challenge Battersea lacked a single, trusted definition of supporter value. Different teams measured success in different ways, making it difficult to understand which activities genuinely drove...

Sequoia Standards Regular Giving Report Q1 2026

We’re excited to share the latest Sequoia Standards Regular Giving Report, providing essential benchmarking data for the charity sector’s regular giving programmes. This isn’t just another sector benchmark. Sequoia Standards goes a step further, diving into the...

Building Your Data Foundations

Building Your Data Foundations This whitepaper explains why leading fundraising organisations are investing in data warehouses as the foundation for their reporting strategy. You’ll discover: The four-layer architecture that transforms raw CRM data into...

Sequoia Standards Regular Giving Report Q4 2025

We’re excited to share our newly developed Sequoia Standards Report, providing essential benchmarking data for the charity sector’s regular giving programmes. This isn’t just another sector benchmark. Sequoia Standards goes a step further, diving into the drivers...