Sequoia is led by Jon Kelly, who has over 15 years of experience working with charities and fundraising data to deliver key insights that support key strategic decision making. Previously holding senior roles at agencies such as Occam and Wood for Trees, he also plays a key role in the CIOF Insight in Fundraising Special Interest Group. His focus is putting powerful information directly in the hands of those who can act most effectively upon it, delivering timely and relevant insight in a way that’s easy to digest and act upon.

Jon Kelly, alongside Laura Leach and with support from Woods Valldata, has established this exciting new venture to provide specialised data analysis services in the sector.

“I feel passionately about the use of data analysis to help organisations make better decisions and achieve greater impact. I’m therefore excited to launch Sequoia and to continue to bring our expertise to the charity and membership sector,” said Jon Kelly. “We look forward to helping our clients drive value from their data and ultimately to help them achieve their goals.”

Sequoia’s services include data analysis, data visualisation and reporting, predictive modelling, and consulting. They work closely with their clients to understand their needs and provide customised solutions that meet their specific requirements. The company’s team of data experts has a deep understanding of the charity and membership sector and will help organisations make sense of their data and use it to make informed decisions.


April 2023