30 Jul, 2025
Unlocking DRTV Performance: Focus Ireland’s Data-Driven Approach to TV Attribution Introduction For Christmas 2024, Focus Ireland launched a fully integrated fundraising campaign across TV, Digital, Direct Mail, Email, and other channels. While the campaign was a...
6 May, 2025
Case Study: Driving Growth in the Active Cash File St John of God Foundation (SJOG) had been experiencing a decline in donor volumes and engagement which was leading to a drop in overall fundraising income, a challenge faced by many charitable organisations. To...
20 Mar, 2025
Case Study: Online Reporting Portal for About Loyalty’s Chase Index About Loyalty offers services to charities to help them understand, improve and track their supporter experience. They do this by conducting research surveys which assess their supporters’ levels of...
