Supporter Engagement: Audience (strategic)
Tools and techniques that tell you more about your supporters
It is also important to take a holistic look at your audiences and the wider market to see who your most valuable audience segments are and if you are maximising your engagement of these audiences. Using an existing UK segmentation such as SONAR, MOSAIC or ACORN we will examine each segment across key performance indicators such as lifetime value, product take up and channel responsiveness. From this we will help you evaluate the current performance level and potential opportunity within each audience to define your priority audiences.
The outputs of this project will identify your key audiences to drive targeting of recruitment and retention activities. You will know which audiences are engaging with which products and where you have potential for increasing reach and/or engagement.