10 Jan, 2024
The Power of Supporter Journeys: Benefits and Challenges At Sequoia, we have invested time and effort in creating our Engagement Scorecard, a simple and easy way to understand how well-engaged your supporters are. This is a great way to measure and track this metric,...
28 Nov, 2023
Why measure Supporter Engagement? Last month we launched our Engagement Scorecard and described the four dimensions that drive the overall score. So why do we think this is so important? Tracking engagement will help you understand areas of strength and weakness...
9 Oct, 2023
Why is Engagement important? In recent times, supporter engagement has taken centre stage in fundraising discussions, emerging as the ‘hot topic’ and it is one that we at Sequoia have seen (and been involved in) many projects commissioned to define and create a...
