10 Jan, 2025
New Year, New KPIs: Setting the foundations for fundraising success As we already enter the second week of the new year, many of us will have embraced the idea of a “New Year, New Me.” , (and potentially already let it slide). It’s a time filled with...
6 Nov, 2024
Download Sequoia’s FREE 29-page PDF guide, The Prompting Playbook. Prompts are powerful tools because they encourage people to give, a view supported by extensive research and fundraising literature. People are far more likely to give to charity if they are...
3 Jul, 2024
Campaign Reports are now Live! We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign...
2 Jul, 2024
Download Sequoia’s FREE 25-page PDF guide to Optimising your Campaign Response. Including sections on Determining Objectives, Segmentation, Channel, Prompt, Messaging and Implementation, our comprehensive guide is something that no fundraising or marketing...
1 Jul, 2024
Download Sequoia’s FREE 18-page PDF guide to Optimising Engagement Through Data – Membership Insights. With sections covering Why Data Matters, What You Should Measure, Modelling the Future, Communications, Storytelling with Data and Essential Membership Maths,...
