3 Jul, 2024
Campaign Reports are now Live! We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign...
11 Apr, 2024
Unlocking the Power of Supporter Engagement with Apteco Marketing Software and Sequoia In the world of fundraising, staying ahead of the game requires more than just dedication — it demands strategic and data-driven approaches, that can feed in to simple but effective...
1 Mar, 2024
The Importance of Size (file size, that is) While income is frequently regarded as the cornerstone of fundraising reports, and of course it is absolutely vital, focusing purely on revenue can be shortsighted and hide some of the important underlying dynamics that are...
23 Feb, 2024
Why Quality Data Reporting is so Important In a world where data has grown in importance and abundance in recent years there are still blindspots in some organisations where reports, and more importantly reliable reports, are not easily accessible. It’s true to say...
10 Jan, 2024
The Power of Supporter Journeys: Benefits and Challenges At Sequoia, we have invested time and effort in creating our Engagement Scorecard, a simple and easy way to understand how well-engaged your supporters are. This is a great way to measure and track this metric,...
