Press Release – Battersea appoint Sequoia as data partner

Battersea appoint Sequoia to transform data insights and drive fundraising success Battersea Dogs and Cats Home, one of the UK’s leading animal welfare charities, has announced a strategic partnership with Sequoia Insights, a leading data agency, to support the...

Unlocking Fundraising Potential with Market Mix Modelling

Unlocking Fundraising Potential with Market Mix Modelling Market Mix Modelling (MMM) is a powerful technique designed to identify and quantify the effects of various drivers on key performance indicators (KPIs). For charities, MMM provides invaluable insights into...

New Year, New…KPIs

New Year, New KPIs: Setting the foundations for fundraising success As we already enter the second week of the new year, many of us will have embraced the idea of a “New Year, New Me.” , (and potentially already let it slide). It’s a time filled with...

Campaign Reports are now Live!

Campaign Reports are now Live!  We are thrilled to announce the launch of the latest set of reports for Canopy, The Charity Intelligence Portal. At Sequoia, we are committed to empowering charitable organisations with data-driven insights that maximise campaign...

Apteco for Charities

Unlocking the Power of Supporter Engagement with Apteco Marketing Software and Sequoia In the world of fundraising, staying ahead of the game requires more than just dedication — it demands strategic and data-driven approaches, that can feed in to simple but effective...