Combining models or building recommendation engines to determine communication priorities at decide which is the next most appropriate ask for any given supporter or segment and ultimately build a programme that is audience driven.
A next best action model can provide valuable insights and recommendations on how to engage donors, cultivate relationships, and increase conversion rates. The model can reduce reliance on intuition and guesswork. This leads to more informed and strategic decision-making, ensuring that resources are allocated to the most effective fundraising activities
In using a next best action model it can greatly benefit you by providing recommendations, improving donor engagement and retention, enhancing fundraising efficiency, optimising campaign strategies, and enabling data-driven decision-making. These benefits, can result in significant improvements in your fundraising efforts and help to achieve better outcomes.